The internet is flattening the world in ways we never could have imagined 10 years ago, and especially for those of us in the publishing and Education arenas. I was blown away by a recent article by John Biggs that spoke specifically to this evolution where he challenged the monopoly of the “goliaths” with this very simple truth:
“We are, after all, just talking bits shipped to devices and $1,000 made in 1,000 ninety-nine cent increments is the same as $1,000 made in one-hundred $10 increments.”
If we look at ELT publishing specifically, most of the current “standards” for testing one’s English are produced by not-for-profit companies, and I’m certainly not the first to question why they are selling their tests at such a high price if they are “non-profit”, above all as they move onto the internet where if anything prices should be dropping significantly. And to add to this, let’s not forget that their clients are students and job seekers who need these tests to apply to international schools or get a good job. I agree 100% with the TechCrunch article… their days are numbered.
In September, Edulang will release another certificate like the ECE (Edulang Certificate of English), however this time – to even the playing ground for students applying to universities abroad – we will have a TOEFL® score equivalence. This 100% online-from-anywhere test will be pay what you want, and we will invite teachers from all over the world to participate and correct the writing and speaking elements to the test for the compensation they feel they deserve (to be established individually).
I feel another ELT grassroots revolution coming on and I would love to have you on board!