WHO WILL MOST BENEFIT FROM OUR NEW INITIATIVE?
Anyone wanting to learn English, but especially the 450 MILLION PEOPLE who currently don’t have access to superior web applications that will help them master English.
Why 450 million ?
Today there are close to 2 billion people using English. Twenty-five percent of them are actively trying to improve their abilities (500 million), and among those, 9/10 do not have the financial means for formal instruction beyond their scholastic years. It’s true. The majority of private schools (Wall Street Institute, English Town, Berlitz…) are beyond the means of many English learners, as these big institutions have aimed at finding clients who can pay top dollar, leaving the rest to the side. We want to change that.
Anyone can pay a dollar and access more than 1500 lessons written by professional ELT material developers, in addition to the new lessons that come out every day.
They can also measure their progress and prepare for industry standards such as the TOEIC® and TOEFL® tests with Test Simulator.
If they choose to give more then they’re contributing to something they can be proud of as half will go to Room to Read, an organization that helps children who wouldn’t otherwise have such greater educational opportunities.
As my final post in 2011, I’m going to leave you with this thought:
Our new direction is genuine, inspiring and has so much to offer to so many. But we can’t do it alone. We need you, readers of this blog and teachers from all over the world, to help us spread the message.
There is a lot of room for you to contribute so please think of what you can do to make this a reality for all who will benefit.
THANKS and best in 2012 to all !